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Visit Las Cruces Hires Venue Manager for Rio Grande Theatre 2017

Chris Faivre has been promoted to venue manager for the Rio Grande Theatre. Faivre was previously the director of marketing and communications for the Las Cruces Convention & Visitors Bureau, now Visit Las Cruces (VLC), where he had been for the past 16 years.

Faivre had been serving as venue manager since September, shortly after the City of Las Cruces assumed management of the theatre in July.

During his time at VLC, he oversaw all branding marketing efforts for VLC and the Las Cruces Country Music Festival, including websites, digital and social media marketing programs. He also worked with international, national and regional travel writers to generate free media exposure for Las Cruces as a leisure and meetings destination.

Faivre graduated from New Mexico State University with a degree in Journalism and Mass Communications.

For more information, contact Visit Las Cruces at 575/521-2444 or


The Rio Grande Theatre, originally built in 1926, is a restored performing arts center in the heart of Downtown Las Cruces. It is the only operating 2-story adobe theater in the country and is listed on the National Register of Historic Places. The Theatre is owned by the City of Las Cruces and managed and operated by Visit Las Cruces.

The theater features a wide selection of entertainment from local, regional and national recording artists and performing arts, to a classic film series and Saturday children’s matinee program. The theater now serves concessions and refreshments including snacks, soft drinks, beer and wine.